Contributions to Society

Basic Views on Social Contribution

Basic Views on Social Contribution

The Samty Group supports people who are striving to achieve their dreams, preserves local culture, and engages in social contribution activities that value harmonious coexistence with society under the themes of “Dreams,” “Sports,” “Cultural Inheritance,” and “Coexistence with Local Communities.” In such activities, we aim to actively contribute to the sustainable development of society by working closely with local governments, NPOs, NGOs, volunteer groups, and other partners.

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Theme: Dreams

Theme: Dreams

JFA Kokoro no Project (Dream Classes)

The “JFA Kokoro no Project” sponsored by the Japan Football Association (JFA) is an activity to support children’s sound growth of mind and body, and top athletes including alumni/alumnae serve as “Dream Teachers” at elementary and junior high schools to teach children about the value of having a dream and the importance of making efforts, and the strength of mind not to be defeated by failure and setbacks. The Group has been supporting this activity since July 2021 and continues to support those who strive for their dreams and goals.

“Dream Teachers” Logo

Fourth Session of "Dream Teacher”

Sumika Minamoto (former competitive swimmer), and Shoko Konishi (former competitive racewalker)

On January 10 and 11, 2024, our fourth "Dream Classroom" sponsored by the Company held for 133 fifth graders (4 classes) at Nakasuji Elementary School in Hiroshima.
Sumika Minamoto (former competitive swimmer) and Shoko Konishi (former competitive racewalker) were invited as dream teachers, and in the gym class, everyone worked together to challenge various games. In the classroom, they shared with the children how they came to have dreams, how they faced their dreams, and how wonderful it is to support others' dreams. Listening to the dream teachers, the children eagerly write their future dreams on the "Dream Sheet" and cheered their classmates who presented their dreams in front of everyone with a big round of applause.

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Third Session of “Dream Teacher”

Honami Tsuboi (former member of the Japan rhythmic gymnastics team)

On May 2, 2023, the third session of “Dream Classroom” sponsored by the Company was held in a face-to-face setting for 51 fifth-grade students (two classes) at Mushiroda Elementary School in Fukuoka, where the Company has a branch office.
In the class held in the gymnasium, the students erupted in loud cheers as they watched the Dream Teacher manipulate the ribbon freely.
In the classroom, it was very impressive to see the students listening to the the Dream Teacher talk and earnestly writing down their future dreams and thoughts on the dream sheets.

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Second Session of “Dream Teacher”

Takeomi Ito (former representative of Japan’s national rugby team)

On May 20, 2022, the second session of “Dream Class Online” sponsored by the Company was held for two fifth-grade classes at Kitanodai Elementary School in Sapporo, where the Group has a branch office. At first, the children were reserved, but as the class progressed, they began to smile and become more active, and at the end of the class, the children took the initiative to make a presentation about their dreams. As in the first session, the class ended with Dream Sheets with feedback from the Dream Teacher which were delivered at a later date.

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First Session of “Dream Teachers”

Junichi Miyashita (Bronze medalist in swimming at the Beijing Olympics), and Sotaro Yasunaga (former J-League player)

On November 22, 2021, the first session of “Dream Class Online” was held under our sponsorship, and the online class was conducted for approximately 100 fifth-grade students at Mikuni Elementary School in Osaka City, where the Company was founded. The children listened attentively to the lively class and worked earnestly on their assignments. At the end of the class, the children presented their dreams, and each child later received a Dream Sheet with a response from their Dream Teachers.

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Sponsorship of the “OSAKA Children’s Dreams” Support Project

As part of the "OSAKA Children's Dreams", an SDGs promotion project by the Osaka Prefectural Government through public-private partnership, we supported the "4th SDGs Guinness World Records™ Challenge" held on January 20, 2024.
Many elementary and junior high school students challenged the "Most people performing the eagle pose(yoga) online simultaneously” and successfully set a Guinness World Record.
The children were able to realize the significance of the project, which is to create opportunities to experience success in the Guinness World Records Challenge and to nurture the ability to persevere and a strong spirit to face difficulties.

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Theme: Sports

Theme: Sports

Serves as an Official Sponsor of the Professional Baseball Team, ORIX Buffaloes

Since 2012, we have continuously supported the ORIX Buffaloes as an advertising sponsor of Kyocera Dome Osaka by displaying advertisements on the outfield fence and sponsoring games. In February 2022, we signed an official sponsorship agreement with the team as we share its philosophy of “bringing excitement and inspiration to fans, dreams and hopes to children, and contributing to the development of local communities and people,” and our logo has been displayed on the left sleeve of the ORIX Buffaloes’ uniforms. We will actively support the team’s activities to enliven our hometown Osaka and all of Japan through Japanese professional baseball.

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©ORIX Buffaloes

Official Partnership with Women’s Team of Albirex Niigata Singapore FC

SAMTY ASIA INVESTMENTS PTE. LTD., our local subsidiary in Singapore, is an official partner of the women’s team of Albirex Niigata Singapore FC, the first professional women’s soccer team in Singapore. Albirex’s slogan, “The reason. – the meaning of being here-” and its theme of “JOY,” “BRIDGE,” and “DREAM” have much in common with our Management Philosophy, “Realization of Dreams through Ethics, Passion, and Challenge” and therefore, we endorse and support the team’s activities for sports culture promotion, which aim to build bridges between people.

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Albirex Niigata Singapore FC Women's Team Members
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Theme: Cultural Inheritance

Theme: Cultural Inheritance

Reizei Family Shiguretei Bunko Foundation (Kamigyo Ward, Kyoto)

We are a supporting member of the Reizei Family Shiguretei Bunko Foundation (a public interest incorporated foundation), which was established to preserve the building of the Reizei family, Japan’s oldest and only existing residence of a court noble, and its archives. As a comprehensive real estate company with operations throughout Japan, the Group will continue to support the activities of the foundation and engage in various support activities to preserve traditional buildings and promote and develop traditional culture throughout Japan under the objective of regional revitalization.

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Theme: Coexistence with Local Communities

Theme: Coexistence with Local Communities

The Group is engaged in a variety of activities to revitalize local communities through the hotel facilities developed, owned, and operated by the Group. Under the theme of harmonious coexistence with local communities, which is stated as our basic sustainability policy, we will continue to build relationships of coexistence and co-prosperity with local communities, seek activities suited to local characteristics, and contribute to the community as a member of society.

Investments in Companies that Provide Quality Financial Services at Low Prices

The Group, which strives to solve social issues through its business activities and to realize a sustainable society and increase corporate value from a medium- to long-term perspective, invests in companies that provide microfinance services to small and medium-sized enterprises in emerging countries and supports their businesses through an ESG investment fund established by SAMTY ASIA INVESTMENTS PTE. LTD., a local subsidiary in Singapore.

Our portfolio company, Gojo & Company, Inc. has a mission of delivering financial inclusion around the world, and is engaged in microfinance businesses in Cambodia, Sri Lanka, India, Myanmar, and Tajikistan, reaching 1.39 million household customers, mainly women who are raising children.
Through this investment, the Group supports the realization of a world where everyone can determine their own future through access to quality financial services at low prices, while assisting those who need these services in leading their self-sufficient lives, and aims to realize a society in which the next generation can grow up with dreams.

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Funding for purchase of a textile factory (Cambodia)
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Funding for purchase of sewing machines (Myanmar)

Cleanup Volunteer

On November 11, 2023, we hosted a beach cleanup volunteer event at 'Uminonakamichi Seaside park (National Park) in Higashi-ku, Fukuoka City. A team of 25 members, primarily comprising employees from our Fukuoka branch, joined on the day, gathering debris equivalent to the size of a truckload while enjoying the refreshing sea breeze. Some of the participating members expressed their eagerness to actively participate in environmentally conscious activities after witnessing the current state of ocean pollution. Our Group is steadfast in our commitment to initiatives focused on 'environmental awareness' as part of our continuous effort to build a sustainable society.

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Registration for Return Gifts of Hometown Tax Donation Program

Various coupons available for travel, which can be received as a return gift for hometown tax donations, can be used at hotels related to the Samty Group. The return gifts vary depending on the municipality where the tax donation was made. One type of return gift is an accommodation voucher for a stay at an eligible facility, while the other type is a travel voucher or a subsidy voucher that can be used at restaurant facilities.

List of Eligible Hotels (as of March 19, 2024)

NO. Hotel name Relevant municipality Return gift items*1 URL
(Links to municipality websites (Japanese))
01 Hotel Sunshine Utsunomiya Tochigi Prefecture [Tochigi Prefecture] (Homtetown Tax Donation Program) Accommodation vouchers that can be used in Utsunomiya City, Tochigi Prefecture Rakuten
[Tochigi Prefecture] JTB Furupo WEB travel vouchers JTB
02 S-Peria Hotel Kyoto Kyoto City Furunabi travel points About Kyoto City Hometown Tax Donation Program
03 Mercure Kyoto Station Accommodation voucher (Superior King Room, 1 night stay for 2 persons with breakfast), etc.
04 Oakwood Hotel Oike Kyoto Accommodation voucher (Standard Room, 1 night stay for 2 persons), etc.
05 Agora Kyoto Karasuma
Agora Kyoto Shijo
  1. JTB Hometown Tax Donation Program travel vouchers
    Order number ( voucher code) can be used at the store or phone reservation.
  2. JTB Furusato Travel vouchers
    Travel voucher (paper tickets) , that can be used at stores or phone reservations
  3. JTB Furupo WEB travel vouchers
    Vouchers that can be used for internet reservations at JTB's official web
  4. Rakuten Travel voucher (Homtetown Tax Donation Program)
06 Kyoto City's Odekake gift vouchers (Kansai Odekake Tax Donations, Osaka Gas) Kansai Odekake Tax Donations
07 Amanohashidate Hotel Miyazu City,
Kyoto Prefecture
Accommodation and meal subsidy vouchers that can be used at designated facilities in Miyazu City, Kyoto Prefecture Tipical Return Gifts from Miyazu City
08 Nesta Resort Kobe Miki City,
Hyogo Prefecture
Vouchers that can be used for all attractions, food and beverage, accommodation etc. at NESTA RESORT KOBE Miki City Tax Donations
09 S-Peria Hotel Fukuoka Nakasu Fukuoka City [Hometown Tax Donation Program: Choice Pay] Let’s go to Fukuoka City, Fukuoka Prefecture by using the hometown tax donation program! (Granting points for electronic payment service) Furusato Choice
10 S-Peria Hotel Hakata Furunabi travel point Furunabi Travel
11 S-Peria Hotel Nagasaki Nagasaki Prefecture JTB Furupo WEB travel vouchers JTB
Rakuten travel vouchers(Hometown Tax Donation Program) Rakuten
  • *The available tax donation program sites and returned gifts may be added or changed.
  • *Common coupons with other facilities. Some hotels offer plans that include an accommodation voucher as a return gift.

Participation in TOKYO Waction Project

TOKYO Waction, a project by the Tokyo Metropolitan Government to promote vaccination against COVID-19 infection, has the following philosophy: “To protect ourselves and our loved ones from COVID-19, and to make a new everyday life in the city of Tokyo filled with smiles again.” The Group endorsed this philosophy and participated in the project by offering special privileges at its hotels.

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Renting Entire Hotel Buildings at the Request of Prefectures

The Group has been renting entire buildings at some of its hotels in Japan as an accommodation and treatment facility for asymptomatic and mildly sick people infected with COVID-19 at the request of the prefectural governments. We will continue to actively implement initiatives that contribute to corporate social responsibility and local communities.

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